Expert Panel Discussion on CRM

On July 30th, Jon Biedermann, Vice President of Fundraising Solutions for SofterWare, developer of DonorPerfect, joined 1CRM for a webinar hosted by Technology Advice. The webinar focused on the CRM industry and CRM software solutions. Topics included:

  • The best CRM practices that match your business
  • What to consider when purchasing a CRM platform
  • The CRM industry and what the future holds

If you missed it, check it out here:

by sgoldenberg

Aug 22 14

#DPCNC14 – Our Keynote Speaker: Making an Impact

mercury_logo

                                   Our Keynote Sponsor

Passion helps define why you chose to work with your nonprofit, and urgency leads you to work as hard and as smart as you possibly can. After all— you’re trying to make the world a better place.

In this keynote session, you’ll hear a story of passion and urgency, and how this story can inspire and help you succeed in your mission. Carey Casey will show you how the National Center for Fathering has made a tremendous impact in the lives of fathers, children, families, and communities. He will take you on the journey of how their team has broken down the fathering crisis in our country to the basics of loving, coaching, modeling, encouraging, and enlisting.

Come to the conference to see Carey speak, on September 15, 4:00 – 5:00 PM.

You can expect this, plus many more informative and fun sessions at this year’s DonorPerfect Community Network Conference! Click here to register and get more information about this year’s conference including a full schedule and speaker list!

#DPCNC14

Sam Stortz
by Sam Stortz

Aug 20 14

#DPCNC14 – Look Like You Mean It: Creating Communications that Build Trust

RGBHave you ever felt like there was a disconnect between what you know your organization delivers and how you look to others? Design is about communication – not necessarily about being pretty. Good design helps people access and process information. But more importantly, it can help build trust. Trust that you are who you say you are and will deliver on expectations. Trust that you will be a worthy steward of their donation.

Come to the conference to see this session on September 16, 1:45 – 2:45 PM.

You can expect this, plus many more informative and fun sessions at this year’s DonorPerfect Community Network Conference! Click here to register and get more information about this year’s conference including a full schedule and speaker list!

#DPCNC14

Sam Stortz
by Sam Stortz

Aug 15 14

Good Marketing Articulates the Same Message in Many Ways

On September 15-16, we’re having our annual Community Network Conference.  This is probably not a surprise to any DonorPerfect client.  We’ve been promoting the heck out of it, not because we make money on it (we don’t), RGBbut because we want to create a special experience for our clients. We want them to meet other nonprofits, learn new ways to fundraise, learn how to use DonorPerfect more effectively and efficiently, get one-on-one consultations on any topic they choose, and lastly, we want to meet our clients face to face!  They’re great people doing great work, and they’re fun – who wouldn’t want to meet them?!

To get people to attend, we do a full blitz of marketing, similar to what you do to raise funds. We send emails and direct mail, we include links on our website, we have people call to invite clients, and we do a lot of social media – tweets, Facebook, Google+, and new this year – videos (more on that in a moment).  It’s all part of integrated campaign that starts with the conference itself, just like your nonprofit starts with your mission.  If people are going to attend our conference, they want to make sure the workshops and speakers are going to be worth their time. If people are going to donate to your nonprofit, they need to know what you’re going to do with their donation.  What’s the purpose of your: nonprofit/the conference? Why should I: donate / attend? What do I get out of: donating to your nonprofit (will you be helping a cause I care about) / attending your conference (will I learn and grow)?

Starting with that clear foundation, you can carry that messaging throughout all the different vehicles available to deliver that message (the emails, direct mails, calls, social media).  It all works together – some respond to email, some direct mail, some a personal contact, some their beloved feeds from Facebook or Twitter.  They all say the same thing, just in different ways and methods. Plus, they compliment each other, and they build on each other (the cumulative effect of multiple touches is a key to marketing and fundraising development.)

So this year we explored another vehicle: videos.  We created short clips of the workshop presenters explaining what you, the potential attendee, can expect from the session. The added bonus is the attendee gets to virtually meet the speaker, and get a sense for the speaker’s presentation style. The other benefit is that now the people who prefer to watch a video, as opposed to read a description, have their preferred method available. Same messaging, just a different approach.

All of these mediums work together, and Susan Detwiler of the The Detwiler Group, who will be speaking at the session, did a video for us, wrote a great blog about the importance of planning and preparing an integrated marketing plan that includes social media.

by sgoldenberg

Aug 14 14

#DPCNC14 – Yes, WebLink Can Do That!

RGBWe’re gearing up for the fifth annual DPCNC, and wanted to share with you a sneak peek at what will surely be one of the best attended sessions of the week!

WebLink can help you solve many of your common fundraising problems, from collecting data and downloading into DonorPerfect, to tracking each form’s performance, to even multi-site organization challenges. Attend this session to learn the ins and outs of WebLink, and what it can do for your fundraising!

Come to the conference to see this session on September 16, from 11:30 AM – 12:30 PM.

You can expect this, plus many more informative and fun sessions at this year’s DonorPerfect Community Network Conference! Click here to register and get more information about this year’s conference including a full schedule and speaker list!

#DPCNC14

Sam Stortz
by Sam Stortz

Aug 13 14